Category Archives: marketing tips

google over optimisation penalty

Google Penguin Overoptimisation Penalty, Webspam PenaltyA must read article about Google’s latest Penguin update by icu2 in-house seo content writer Bas Ellenbroek. Find some helpful tips to getting your hard earned rankings back. It’s not all bad news, at least not for everyone.
Has Google’s Penguin algorithm update left your website out in the cold?


If you haven’t checked your website’s rankings for a while, now is the time. Google has made some drastic changes to the inner workings of their search engine and the results are being felt across the web with various websites being dropped from the top positions. Luckily, when appropriate action is taken search engine rankings may recover.


Call icu2 Melbourne on 03 9940 1424 for a complimentary consultation regarding your website SEO.


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logie winner leaked before event

herald sun article - logies winner googleDom Dedic from icu2 responds to an article in the Herald Sun about a technical glitch that announced Hamish Blake as a Logie winner, before the event had even taken place. Also check out the video.


Read the full article here


You’ve been a very bad bot!


If you pick up todays Herald Sun, on page 4 you will notice an interesting article titled “Technical glitch reveals winner”. According to Herald Sun, a Logie winner was inadvertently announced prior to the event taking place… quite embarrassing when you consider that the nominations and winners are shrouded in secrecy for weeks and months leading up to the red carpet event. Within minutes of the news being crawled, the news that Hamish Blake had won a Logie was already circling social media circles. Interestingly Hamish was none the wiser, stating that he was genuinely surprised, explains The Australian


My question is… where is the Technical Glitch???


In fact, there was no glitch at all. A link was published from a popular website, to an article, which Google crawled and displayed… where’s the glitch there??? Google is working perfectly well thank you very much! Next you will be telling us that it is Googles fault! :D

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getting a website

getting a website picAn article by Dom Dedic with hints on how to go about getting a website.


When it comes to getting a website, there seems to be some confusion about what is the best way to go about it and which website solution is the best. As there are as many ways to make money online as there are to waste it, it’s little wonder people are overwhelmed by all the options. In this article we will demystify the web design process, and prepare you for a smooth ride.

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do email newsletters work?

email newslettersAn article by Dom Dedic with tips on creating awesome email newsletters.


It’s Monday morning, and you shuffle into the office, to get to that important email you’ve been waiting for since 4:48 Friday afternoon. You place your cup of coffee next to the keyboard, punch in your username and password and open your mail program. And there it is… your first unproductive job of the day… sorting through piles and piles of email newsletters from the weekend.


After flicking through the emails, you find the mail you were actually looking for. But what to make of the mountain of email newsletters you have to contend with. You can go through them one by one and decide which ones to keep and which ones to throw. Or like me, open a new folder and dump them all in there for “future reference”.

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