Category Archives: internet marketing

We’ll help your business keep track of the latest Search Engine Optimisation, Search Engine Marketing and Social Media Marketing news.

BRW Fast 100 company turns to icu2 for SEO

seo melbourne, internet marketingIt’s always great to see old clients come back to us (it’s been happening a lot lately)… but even better when they come back and their business is flourishing!! (That also seems to be the trend). Brilliant!


Since the last time we worked with the Melbourne electrician, Prolux have gone on to become one of Australia’s fastest growing businesses achieving the coveted BRW Fast 100 status in 2011. What an amazing achievement!


We’re happy to have been a part of that journey having developed their online branding, website, and online marketing.

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google over optimisation penalty

Google Penguin Overoptimisation Penalty, Webspam PenaltyA must read article about Google’s latest Penguin update by icu2 in-house seo content writer Bas Ellenbroek. Find some helpful tips to getting your hard earned rankings back. It’s not all bad news, at least not for everyone.
Has Google’s Penguin algorithm update left your website out in the cold?


If you haven’t checked your website’s rankings for a while, now is the time. Google has made some drastic changes to the inner workings of their search engine and the results are being felt across the web with various websites being dropped from the top positions. Luckily, when appropriate action is taken search engine rankings may recover.


Call icu2 Melbourne on 03 9940 1424 for a complimentary consultation regarding your website SEO.


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viral genius – do nothing for 2 minutes

Do nothing for 2 minutesWe will be adding a regular section in our blog dedicated to the genius behind viral marketing.


Today we will be looking at a site called donothingfor2minutes and how 2 minutes of not much at all, created an internet stir.


No-one would disagree that we are constantly bombarded with information. Emails, 100 channels of digital tv, thousands of internet radio stations, social media, banner ads. You name it, we are on information overloac. As a result, many of us have forgotten how to just be. Well, with a squillion bits of information from a zillion different directions reaching us every day, it’s little wonder we don’t know how to relax anymore.

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career – seo and online marketing specialist

about the position

We are seeking an experienced SEO and Online Marketing Specialist with hands on experience creating business online in the most competitive searches.


The successful candidate will have a proven track record in Search Engine Optimisation in the most competitive online industries, and will be up to date with upcoming changes in Googles Algorithms… particularly Google’s Over Optimisation Penalties… if you haven’t heard of it yet… then this job probably isn’t for you.


In addition to interpreting Google Analytics and WebCEO reports, you will have the ability to actually implement the strategies you put in place for measurable results and ROI in SEO and online marketing.


Experience in Social Media Marketing and Monitoring are essential.

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do email newsletters work?

email newslettersAn article by Dom Dedic with tips on creating awesome email newsletters.


It’s Monday morning, and you shuffle into the office, to get to that important email you’ve been waiting for since 4:48 Friday afternoon. You place your cup of coffee next to the keyboard, punch in your username and password and open your mail program. And there it is… your first unproductive job of the day… sorting through piles and piles of email newsletters from the weekend.


After flicking through the emails, you find the mail you were actually looking for. But what to make of the mountain of email newsletters you have to contend with. You can go through them one by one and decide which ones to keep and which ones to throw. Or like me, open a new folder and dump them all in there for “future reference”.

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