Category Archives: viral genius

viral genius – do nothing for 2 minutes

Do nothing for 2 minutesWe will be adding a regular section in our blog dedicated to the genius behind viral marketing.


Today we will be looking at a site called donothingfor2minutes and how 2 minutes of not much at all, created an internet stir.


No-one would disagree that we are constantly bombarded with information. Emails, 100 channels of digital tv, thousands of internet radio stations, social media, banner ads. You name it, we are on information overloac. As a result, many of us have forgotten how to just be. Well, with a squillion bits of information from a zillion different directions reaching us every day, it’s little wonder we don’t know how to relax anymore.

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