Accelerate your growth with evidence based business development services
Increased competition, uncertainty and disruption are making it difficult for businesses to maintain their market position. Rather than reactively responding to external threats, we give our clients the power to determine their own future.
“Success is the sum of past preparation and opportunity” – iChing
We take the guesswork out of investing in growth, by applying an aggressive, evidence-based approach to the delivery of business development services. Lead with confidence.
Get the quick wins you need in
your business today, to reach your
full potential tomorrow
A practical application of
Decision Science to accelerate the
growth of your business
Capitalise on your unfair
advantage to scale-up your
core business activities
Integrate. Automate. Accelerate. Powering growth with integrated technologies.
One of the biggest misconceptions is that a business can grow simply by focusing on core activities. By automating processes and integrating technologies, your business can allocate resources towards targeting markets that your competitors currently under-serve.
Primary: Accelerate business growth by providing world-class, evidence based business development services and technologies.
A practical application of creativity designed to deliver customer outcomes
When it comes to creativity, icu2™ takes a no-nonsense approach. We speak in plain English and focus on delivering bold, branded and intuitive messages designed to connect with your customers… no waffle.
Aggressive business development and innovation programs for growth
While traditional approaches to innovation are comparably conservative, delivering equally conservative results, icu2™ Innovation Centre delivers an aggressive business development approach to ensure speed to market and efficient scale-up processes. Using an evidence-based portfolio approach, the icu2™ Innovation Centre will help your business create the disruption that your competitors will fail to consider.
Bridging the gap between Chinese and Australian business
Despite the FTA between Australia and China, Australian and Chinese businesses often encounter many challenges when entering these new markets. Apart from the obvious cultural barriers, the two markets are intrinsically different, with differing regulatory requirements and unique expectations. icu2™ China can support businesses wishing to enter the Australian or Chinese market, by offering an aggressive, evidence-based business development and marketing program.
icu2™ use Decision Science to maximise your sales and marketing results delivering measurable campaign outcomes with higher levels of accountability
Harness the power of Decision Science to drive explosive sales results
You don’t need to look far to see that traditional sales and marketing teams are struggling. Established firms are finding it difficult to adapt to disruption in a hyper-competitive market, while smaller players resort to hit-and-miss tactics with questionable results. icu2™ harnesses the power of data-driven decision science to deliver powerful, targeted campaigns designed to drive growth in established and emerging industries.