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Specialising in electrical building maintenance and fit-outs, Prolux offer solid expertise in electrical maintenance strategy and technology, delivering solutions to Property Managers, Facility Managers, fit-out professionals and direct business clients. A key client account for over 12 years, icu2 continues to work with Prolux over a broad portfolio of branding and marketing activities.
A BRW Fast 100 company, Prolux Electrical Contractors initially engaged icu2 to solidify their online marketing strategy, in response to new interstate competitors consolidating the consumer market. Since then, the business has pivoted to a commercial managed service model and icu2 has helped with all aspects of their branding, corporate identity and website.
To deliver a professional and highly commercial brand narrative to a commercial audience.
Branding:
Develop the visual brand for Prolux Electrical as a response to the market consolidation by well-funded interstate competitors entering the local market and create differentiation in an increasingly competitive landscape.
Design:
To deliver a consistent visual identity in line with Prolux Electrical's commercial values. This included the development of numerous items of marketing collateral including company profiles, case studies, stationery, and online communications.
Website:
Two website iterations over 12 years, including:
- Consumer-focused geotargeted website
- Commercial focused informational website
Marketing:
- Geotargeted Consumer Campaigns
- Design of Online Newsletters
- Search Engine Optimisation
Inconsistencies in visual identity and brand narrative
Loss of rankings in launching the new website
Acceptance of the new commercially focused brand narrative
Branding:
icu2 conducted a comprehensive analysis of the market, including an analysis of competitor brand narratives and visual identity to correctly position the brand.
Design:
icu2 delivered a range of graphic design services, including photography, design of multiple case studies, company profile and website.
Website:
icu2 designed an informational website with the intention of reaching local consumer markets in Melbourne. Since pivoting the business to a commercial serivce, the new website retained all existing rankings through archives of historic pages accessible to the website via the sitemap, while presenting a new narrative through the new website.
Marketing:
icu2 achieved multiple number one rankings on high value keywords include: electrician melbourne; electrical contractors and various high rankings for local searches. This was all achieved on the basis of unqiue targeted content. Despite the business pivoting a commercial model, these rankings remain in the top 10 today.
The business successfully pivoted to a commercial focused narrative and opened a second location in Brisbane.
Prolux Electrical continues to utilise the various resources developed by icu2 as part of their customer acquisition and business development programs.
The business has maintained consistent growth by focusing on values as the foundation of customer experience, and continues to utilise icu2 for all their branding creative and branding requirements.
We at Prolux Electrical Contractors have used the services of icu2 to design and develop our website, including arranging web hosting, graphic design requirements and providing us with valuable SEO techniques to improve our organic ranking on Google. Dom is very approachable, friendly and he is quite passionate about what he does, which makes him very good at what he does.
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T: +61 (0)3 5259 3512
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