Have you cut marketing budgets?

It may be time to reassess your Four P's

In an economic downturn, the immediate reaction of many business leaders is to “trim the fat”, with marketing usually being the first to take a hit. While it is always wise to operate lean, the need to cut costs as a reaction to external forces often indicates an underlying business problem. It may be time to reassess your Four P’s: Product, Price, Place and Promotion.

icu2 gives business leaders the means to assess their budgets, prioritise tactical and strategic opportunities, and confidently allocate resources to the most valuable business opportunities. We help business leaders be more assertive in their decision making and identify innovative programs worthy of investment.

The science of confident decisions