Moving Stories

Corporate Video Production

How businesses increase content reach by up to 300% with video

Too many businesses get caught up in writing articles that nobody reads, where they could have much greater reach and impact with video. Users prefer video over any other content, which is why no content strategy is complete without it. If you want to educate, inform, entertain, inspire or sell; a well executed video can be even more effective than telling a story in person.

The power of video cannot be denied. From the early days of cinema to the online era, video has always been one of the most engaging methods of communication and promotion. With the average person viewing more video today than ever before, it is more important than ever to cut through the noise and stand out from the crowd. Whether you require a glossy advertisement for your business, a promotional corporate video, or you just need some help preparing your own user generated videos, icu2 can help.

Did you know?

• Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. – Wirebuzz

• Before reading any text, 60% of site visitors will watch a video if one is available. – Single Grain

• 4 times as many consumers would rather watch a video about a product than read about it. – eMarketer

• 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. – Forbes

Corporate Video Production

Tell a new story

We help growing organisations develop and distribute their video content to their most valuable audiences.

Scripting &
Storyboards

Corporate
Video

Audio
Engineering

Post Production
Editing

Creative: We welcome client input and feedback

We encourage regular communication between you and our team throughout the process to ensure our creative concepts are in line with your commercial objectives. We believe that client feedback is integral to the smooth delivery of projects.

Execution: It's all in the process

The successful delivery of an explainer video project is more reliant on a well co-ordinated team effort than just the technical ability of any one individual. icu2 have refined the process of corporate video project management, to ensure a smooth, timely and predictable outcome.

Video Production for Small Business

Case Study: jobCloud Pitch to Oracle

icu2 partnered with Markamind Consulting and The Pool Place to develop and market a new technology called jobCloud. A finalist in Oracle Ignition Labs, jobCloud simplifies worksite communication in building and construction, through a simple application for sharing and managing photos and video evidence. Latest iterations of the solution embed task delegation and visual project management in addition to new chat functionality to maintain clear communication when working remotely.

The Challenge

A new startup, it was important to effectively communicate the value proposition of the jobCloud technology to the market for the purpose of attracting clients for the beta pilot and for presentation to Oracle Ignition Labs.
The Requirement

To build a compelling narrative for the purpose of:
a) communicating with the market
b) presenting the solution to Oracle

icu2 designed the corporate identity, developed the content, built the landing page, wrote scripts, filmed and edited the videos. This included both a promotional video and an interview with Harry who had been using the technology for 2 years in alpha testing and development.
The Solution

Having been deeply involved in all aspects of the development and marketing of the new product, icu2 worked in an agile manner to deliver a pitch. This included collaboration between all stakeholders in the design and development of video content, landing page and supporting collateral (pitch deck).

In line with the simplicity of the application, we opted for a more relaxed conversational style, less confronting for builders and trades who are traditionally aversive to new technologies and processes. For this reason we chose an SLR camera for its depth of field and less formal appearance.
The Outcome

jobCloud was selected as a finalist in Oracle Ignition Labs and the product is in final stages of beta development.