Great businesses deserve an exceptional narrative
Every day, we meet businesses who are absolutely amazing at what they do, but not so great at communicating why customers should choose them. While a great deal of effort goes into developing products and services, many neglect to invest the same time and effort into their branding and marketing. Interestingly, these same companies recognise the value of branding and marketing from the activities of their most aggressive competitors.
icu2 helps businesses with great products and services, develop exceptional brand narratives that not only reflect their core values, but excite customers into choosing them over anyone else. We don’t just design pretty pictures. We inspire hearts. We engage minds. We excite senses.
We provide Australian scale-up businesses with
world class creative services and technologies
Technology for high growth businesses
While many companies view technology from a purely operational perspective, icu2 focuses on how innovative new technologies support your brand narrative to empower your clients. While the allure of automation is extremely attractive from a cost reduction perspective, focusing on customer experiences can create value for your business for years to come.
Don’t be your industry’s best kept secret
If a tree falls in a forest and no one is around to hear it, does it make a sound? A business without a campaign is exactly the same. Even with a great product or service, without a way to hear your story, it’s like you don’t exist.
icu2 takes an evidence based approach to marketing, delivering compelling stories and experiences across a variety of digital and traditional media to make your story heard. We believe campaigns are the heart of every business.
Promote current-state business and identify future opportunities
Uncover buying motivators that customers care about
Build capabilities that turn ideas into action
Raise brand recognition and credibility
Grow faster with less pain. Build superior products. Simplify growth.
While innovation is essential, it’s fraught with risk and highly prone to failure. This is the reason so many businesses avoid the pain of innovation, opting to focus on business as usual. There is a better approach. icu2 Innovation Centre was established to help companies accelerate their product development programs, while reducing the cost, disruption and risk associated with innovation. Rather than having to justify and argue the need for change, icu2 Innovation Centre will help your business establish an eco-system of innovative channels to future-proof your business.
Prioritise change with minimal disruption to current business
Scale your innovation programs
Attract investment capital
Engage with customers with exciting new solutions
Build new capabilities to increase productivity