Accelerate your growth with evidence based business development services

Increased competition, uncertainty and disruption are making it difficult for businesses to maintain their market position. Rather than reactively responding to external threats, we give our clients the power to determine their own future.

“Success is the sum of past preparation and opportunity” – iChing

We take the guesswork out of investing in growth, by applying an aggressive, evidence-based approach to the delivery of business development services. Lead with confidence.

Contact us to take action.

Simplify your business

1: Simplify

Get the quick wins you need in
your business today, to reach your
full potential tomorrow

Diversify your business

2: Diversify

A practical application of
Decision Science to accelerate the
growth of your business

Multiply your business

3: Multiply

Capitalise on your unfair
advantage to scale-up your
core business activities

Integrate. Automate. Accelerate. Powering growth with integrated technologies.

One of the biggest misconceptions is that a business can grow simply by focusing on core activities. By automating processes and integrating technologies, your business can allocate resources towards targeting markets that your competitors currently under-serve.

Business Systems MelbourneSystems Integration MelbourneWeb Design MelbourneMobile App Development Melbourne

Book a consultation today.

Primary: Accelerate business growth by providing world-class, evidence based business development services and technologies.

A practical application of creativity designed to deliver customer outcomes

When it comes to creativity, icu2™ takes a no-nonsense approach. We speak in plain English and focus on delivering bold, branded and intuitive messages designed to connect with your customers… no waffle.

Graphic Design MelbourneCorporate Video Melbourne3d Animation MelbourneCopywriting Melbourne

Lets chat about your branding strategy.

Pre-qualify for the icu2™ Innovation Centre
Accepting 5 Businesses in 2018-19

Register your interest today

Aggressive business development and innovation programs for growth

While traditional approaches to innovation are comparably conservative, delivering equally conservative results, icu2™ Innovation Centre delivers an aggressive business development approach to ensure speed to market and efficient scale-up processes. Using an evidence-based portfolio approach, the icu2™ Innovation Centre will help your business create the disruption that your competitors will fail to consider.

Innovation Centre MelbourneProduct Development Program MelbourneProduct Launch ProgramsBusiness Development Workshops Melbourne

Make it happen today.

icu2™ use Decision Science to maximise your sales and marketing results delivering measurable campaign outcomes with higher levels of accountability

Harness the power of Decision Science to drive explosive sales results

You don’t need to look far to see that traditional sales and marketing teams are struggling. Established firms are finding it difficult to adapt to disruption in a hyper-competitive market, while smaller players resort to hit-and-miss tactics with questionable results. icu2™ harnesses the power of data-driven decision science to deliver powerful, targeted campaigns designed to drive growth in established and emerging industries.

Evidence Based MarketingData Driven Sales and MarketingCustomer Retention and Loyalty ProgramsAgile Marketing

Let us help you win more of your ideal customers.

Creating new opportunities by aligning Australian and Chinese businesses.
– icu2 China

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Bridging the gap between Chinese and Australian business

Despite the FTA between Australia and China, Australian and Chinese businesses often encounter many challenges when entering these new markets. Apart from the obvious cultural barriers, the two markets are intrinsically different, with differing regulatory requirements and unique expectations. icu2™ China can support businesses wishing to enter the Australian or Chinese market, by offering an aggressive, evidence-based business development and marketing program.

尽管澳洲与中国之间签署了自由贸易协定,但澳洲与中国企业仍然在“开辟新市场上”面临着巨大的挑战。除了显著的文化差异外,两国的市场环境存在着根本性的差别,包括截然不同的法律体系和多样的市场需求。 对于想要进入中国市场的澳洲企业,或者进入澳洲市场的中国企业,icu2中国分部通过提供以实据为基的企业和技术发展,市场分析与拓展项目,为您的企业提供全面的战略,市场,管理及技术支持。敬请了解

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