Build a Virtual Pop Up Store in days not months A direct response to the Covid 19 crisis, Virtual Pop-up Stores is an icu2 innovation developed to help traditional bricks-and-mortar businesses take their first steps in their Digital Transformation Strategy. With so many options out there, it can be quite confusing and confronting to decide which way to go. So we asked our clients this single question: "What would a technology need to be in order to create value in your business?" This is what they told us: Make it easy to manage Make it easy to use Make it cost effective Make it reliable Make it scalable Armed with these 5 criteria we set out to develop a solution. It had to be quick, efficient and cost effective; but most importantly, it had to create value. That solution is a Virtual Pop-up Store. Rather than investing tens or even hundreds of thousands of dollars in developing a new eCommerce store, we can quickly establish a pilot to test the market with your most popular products. By providing a Virtual Pop-up store as a managed service, we are able to leverage the power of community data to help drive business to you. No more business networking events, elevator pitches or seminars. Just access to the types of customers you prefer. With a Virtual Pop-up store, no longer are you a tiny little website floating around in a sea of digital noise. You are part of a local army of businesses, all with a common goal of creating new opportunities in the local economy. Common errors in eCommerce One of the most common errors for the budding digital entrepreneur is to invest too much, too soon into unproven digital business models. While building a full blown eCommerce store can be an exciting prospect; this can be a long, tedious and often risky process. A costly learning experience. On the opposite side of the spectrum, some business owners will DIY an online store that creates little or no value. A missed opportunity. So what is the solution? What is the solution? icu2 reduces these risk of investing in eCommerce stores, by helping businesses validate market needs quickly and cost-effectively, before taking the plunge into a full blown development project. We will support you from stage to stage as your business grows. "97% of new online ventures fail. Taking an unbiased, evidence-based approach is key to being among the remaining 3% that don't" How a Virtual Pop-up Store helps you get the best out of eCommerce: Comparatively low-cost entry point to start your digital journey. Robust market research and access to live metrics Achieve speed-to-market by launching in days, not months. The ability to recognise under-performance quickly and make quick pivots based on insights. Respond quickly to change. Let's get you selling online