News

News


Stay up to date with the latest icu2 news, media and projects.

By Dom Dedic 28 Nov, 2023
Reimagining AI Narratives: Beyond Tech Jargon to Human-Centric Stories
By Dom Dedic 14 Sep, 2022
Busy studio seeks a talented allrounder with a passion for helping businesses grow through branding, marketing and technology.
By Dom Dedic 26 Aug, 2021
It may be time to reassess your Four P's  In an economic downturn, the immediate reaction of many business leaders is to “trim the fat”, with marketing usually being the first to take a hit. While it is always wise to operate lean, the need to cut costs as a reaction to external forces often indicates an underlying business problem. It may be time to reassess your Four P’s: Product, Price, Place and Promotion. icu2 gives business leaders the means to assess their budgets, prioritise tactical and strategic opportunities, and confidently allocate resources to the most valuable business opportunities. We help business leaders be more assertive in their decision making and identify innovative programs worthy of investment. The science of confident decisions
By Dom Dedic 26 Aug, 2021
Never before has there been such a need for empathic brands. It simply is not enough to say “We Care”. Consumers demand brands that excite and inspire them, local brands they can genuinely believe in. icu2 helps businesses with great products and services develop exceptional narratives that not only reflect their values but excite customers into choosing them over anyone else. We will work with you to redefine your brand voice to connect with customers in an impactful and meaningful way. We inspire hearts. We engage minds. We excite senses. Tell your story
By Dom Dedic 26 Aug, 2021
If there was ever a time to think about your digital capabilities, that time is now. With so many bricks and mortar businesses against the ropes, the need for new customer acquisition technologies has never been greater. However, is having an eCommerce store enough? With virtually every business now waving its eCommerce banner, it can be challenging for online vendors to stand out from the crowd. So what is the solution? We believe that differentiation is more critical now than ever. Success in today's digital world is less to do with technology and everything to do with creating experiences that customers will remember. We turn sales into repeat customers and repeat customers into raving advocates. We make technology impactful
By Dom Dedic 26 Aug, 2021
The world has been stunned by the disruption caused by the Coronavirus pandemic. With entire industries shutting down overnight, many business leaders are finding it difficult to adapt. Previously healthy bricks-and-mortar businesses are struggling to keep their doors open, while relatively new companies with innovative products are experiencing unprecedented growth. How is that so? Business leaders who are willing to embrace massive change and invest in innovative approaches to service changing needs stand to gain the most from digital transformation. We are much more than consultants. We take innovative concepts and make them a reality with the ability to execute the strategies we develop. icu2 will work with you to craft a digital transformation strategy that is actionable, scalable and helps you respond to changes and tactical opportunities as they appear. “It is not the strongest or the most intelligent who will survive but those who can best manage change.” – Charles Darwin Talk to us about your business goals
26 Aug, 2021
We know it's tough out there. Business leaders are facing new challenges they have never seen before. In the past, it was enough to have a good product and strategy to succeed; today's uncertainty has created immense anxiety for business leaders. It's not easy. At icu2, we bring to the table a skilled team of domain knowledge experts in technology, product development, branding, marketing. We help organisations adapt to changing needs, validate new opportunities quickly, and deliver scalable, impactful and valuable execution. Our purpose is to provide organisations with the means to respond purposefully to change, using an evidence-based approach to quantify the value of their investments in business transformation. Our goal is to democratise leading-edge technologies through the brands we represent to benefit clients, shareholders and local communities. Have a chat to us today to learn how we can help you implement a Digital Transformation Strategy that makes sense. Define your own path
By Dom Dedic 19 Aug, 2021
Build a Virtual Pop Up Store in days not months A direct response to the Covid 19 crisis, Virtual Pop-up Stores is an icu2 innovation developed to help traditional bricks-and-mortar businesses take their first steps in their Digital Transformation Strategy. With so many options out there, it can be quite confusing and confronting to decide which way to go. So we asked our clients this single question: "What would a technology need to be in order to create value in your business?" This is what they told us: Make it easy to manage Make it easy to use Make it cost effective Make it reliable Make it scalable Armed with these 5 criteria we set out to develop a solution. It had to be quick, efficient and cost effective; but most importantly, it had to create value. That solution is a Virtual Pop-up Store. Rather than investing tens or even hundreds of thousands of dollars in developing a new eCommerce store, we can quickly establish a pilot to test the market with your most popular products. By providing a Virtual Pop-up store as a managed service, we are able to leverage the power of community data to help drive business to you. No more business networking events, elevator pitches or seminars. Just access to the types of customers you prefer. With a Virtual Pop-up store, no longer are you a tiny little website floating around in a sea of digital noise. You are part of a local army of businesses, all with a common goal of creating new opportunities in the local economy. Common errors in eCommerce One of the most common errors for the budding digital entrepreneur is to invest too much, too soon into unproven digital business models. While building a full blown eCommerce store can be an exciting prospect; this can be a long, tedious and often risky process. A costly learning experience. On the opposite side of the spectrum, some business owners will DIY an online store that creates little or no value. A missed opportunity. So what is the solution? What is the solution? icu2 reduces these risk of investing in eCommerce stores, by helping businesses validate market needs quickly and cost-effectively, before taking the plunge into a full blown development project. We will support you from stage to stage as your business grows. "97% of new online ventures fail. Taking an unbiased, evidence-based approach is key to being among the remaining 3% that don't" How a Virtual Pop-up Store helps you get the best out of eCommerce: Comparatively low-cost entry point to start your digital journey. Robust market research and access to live metrics Achieve speed-to-market by launching in days, not months. The ability to recognise under-performance quickly and make quick pivots based on insights. Respond quickly to change. Let's get you selling online
By Dom Dedic 19 Aug, 2021
It's the fish that John West reject, that makes them the best. We believe that companies need to take the same approach with their projects.
By Dom Dedic 19 Aug, 2021
Educational Explainer Video for Supported Residential Services Project Management, Creative Development, Storyboarding, Animation, Editing, Audio Engineering
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